Drunken Animals


TTB typically does not allow wine labels to say much about the alcohol content or strength — except in the normal alcohol by volume statement.

So we were surprised that The Drunken Goat, and his n’er-do-well friend, Le Drunk Rooster, would show up on a couple of wine labels. We pretty much expected them to show up, sooner or later, on a spirits label. But not on a wine or beer label, where TTB has historically and fairly vigorously discouraged alcohol content claims.

While the goat and rooster are carousing around, notable is the absence of any drunk humans out and about on approved labels. Unless you count this guy, the toothless fellow on the label for Rocky Mountain Moonshine Sippin’ Hooch. It is distilled from beets and the label suggests “Once tasted, you too will become hooked!” Box 19 surprisingly declares that “The man is no longer ‘drunk’ appearing.” If he’s sober I’d like to see the other version.

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3 Responses to “Drunken Animals”

  1. August 17th, 2009 at 9:09 am

    Online Wine Auctions says:

    Love the Mystic Mountain Hillbilly – the one tooth does it! Certainly doesn’t look like he should be driving…
    The drunken goat logo is actually well done, looks hazy!

  2. March 19th, 2013 at 8:55 am

    Moonshine | Bevlog | beer, wine, spirits trends | beverage blog says:

    […] up thoughts of illicit high-octane liquor, clandestine stills, mason jars, potential blindness and bearded mountain men with colorful nicknames. Producing moonshine without a license is still illegal in the United […]

  3. January 8th, 2018 at 6:02 pm

    Is Your Trademarkable Beer Name Distributable? - Brewery Law Blog | Insight on Beer Law from the Brewery Attorneys at Miller Nash Graham & Dunn LLP says:

    […] In other words, even if a brewery can obtain a federal Notice of Allowance for a beer name, federal (or even state) labeling laws might not allow the brewery to package and ship that beer anywhere but the brewhouse, jeopardizing the ability to actually get that trademark to register. Side note there, as beer-blogging-brethren have noted, TTB has been looser on animals who are appear under the influence than humans. […]

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